What is the Cannabis Entourage Effect (and How Your Brand Can Use It!)

cannabis entourage effect abstraxtech

Think you have a solid handle on the cannabis entourage effect?

Think again.

Picture each strain as a locked treasure chest. Each treasure chest contains within it varying, unknown amounts of gold, gems, and plain old rocks. These are the organic compounds, like terpenes, inside your bud.

Now, if I ask you to pick a chest without knowing what’s inside, what would you do? Would you be happy if you picked one, only to open it up and see it filled mostly with useless gravel?

Doubt it.

So, why would you be happy spending money on products like cannabis, hand creams, or vape oils containing unknown levels of terpenes?   

Grab yo’ terp, call yo’ click. We’re talking all about the cannabis entourage effect in this post, including why non-cannabis derived terpenes may have the edge when it comes to scaling your brand.

Check it out.

What is the entourage effect?

The entourage effect describes a phenomenon where the most well-known cannabinoids present in cannabis strains and cannabis extracts, like THC and CBD, act in a synergistic relationship with other natural chemicals present in the cannabis plant called terpenes or terpenoids, to produce different and/or stronger effects than the individual compounds do alone (1).

It’s well-established that THC and CBD, both cannabinoids, have different effects on the human body through their biochemical interactions with the human body endocannabinoid system. Cannabis strains containing more THC produce stronger psychoactive effects, while cannabis strains containing mostly CBD produce less psychoactive effects and still lessen tension in the body, as it may block anxiety and other side effects caused by THC binding (2).

To reap the full range of therapeutic benefits of cannabis, the entourage effect encourages the use of the entire cannabis plant containing THC, CBD, and different terpene profiles. Doctors sometimes use this approach-aptly named whole plant medicine for its use of the cannabis plant itself-instead of giving patients isolated THC or CBD alone.

“But wait,” you say. “You sell terpene isolates and not whole plants of any kind. What gives?”

Allow us to explain.

How Your Brand Can Use Terpene Isolates to Harness the Entourage Effect

child birthday party cupcake on face entourage effect abstraxtech

If you’ve read this far, you understand that different combinations of organic compounds like terpenes and cannabinoids result in different medicinal benefits of varying strengths.

But when you use the whole plant (or even the essential oil derived from that plant), it’s like reaching into a grab-bag at your kindergartener’s birthday party:

You have no idea how much of each compound you’re getting.

What if you could look up the therapeutic benefits of individual terpenes and optimize your cream, vape oil, or other product for those benefits by controlling the terpene levels?

Oh, wait. That’s exactly what Abstrax helps you do.

See, companies already use terpenes as commercial fragrance and flavoring agents, as the US Food and Drug Administration (FDA) has approved most of them for human use and consumption (3). This means adjusting the terpene levels will adjust the flavor and aroma of your products and foods.

But researchers have also studied the therapeutic potential of terpenes alone, and their results suggest different terpenes have anti-inflammatory, pain-management, antifungal, and antibacterial properties, among others (4). Plus, different terpene profiles may counteract some of the more undesirable, intoxicating side effects of medical cannabis through the entourage effect by acting on cannabinoid receptors-just like CBD (1) (5).

Cannabis Derived Terpenes vs Non-Cannabis Derived Terpenes: It Matters.

Word on the street is cannabis-derived terpenes are always superior to those derived from other natural plants.

When talking about terpene isolates, we rate this urban legend as FALSE.

Sure, you can think of cannabis-derived blends (where manufacturers extract a full terpene mix from cannabis then mix with distillate) as better or worse than blends extracted from other botanical sources depending on your preferences. Just think of the treasure chest analogy and ask yourself, “Am I comfortable with potentially disappointing surprises and uncertainty when purchasing a product?” to figure out where you stand.

But there is a clear difference in what you’re spending your hard-earned capital on if you’re buying blends from untrustworthy sources who fail to remove solvents properly for ultimate purity.

While there is a difference between botanically derived terpene and cannabis-derived terpene blends due to these unknowns, the isolates are the same. Limonene isolates, for example, will produce the same tastes and effects for your product whether it’s extracted from an orange or OG Kush itself…

That is, provided it’s purified using the molecular distillation process that helped put Abstrax at the top of its class and win multiple awards for our terpenes.

This process allows you to capitalize on two significant benefits of our botanically derived terpene blends:

  1. They give your products a level of consistency nature cannot match. This is because plant metabolites (terps included) can change with a variety of factors if not controlled for as we do, like
  • Temperature
  • Lighting
  • Length of grow-time
  • Nutrition schedule
  • Humidity
  • Stressors such as pests or mold (gross)
  • Time of harvest
  • Curing process
  • and more.
  • You can ship them anywhere in the world without jumping through legal hoops or hitting snags because a foreign security agent saw “cannabis” on the label. Assuming you want to reach a broader market and actually scale your brand, you can see how valuable this is.
  • Here are some of our fans’ favorite terpene isolates.   

    Popular Terpenes Involved in the Entourage Effect

    terpene synergy entourage effect chart abstraxtech

    Some terpenes are of particular interest to researchers in the cannabis industry trying to make more potent, specially purposed strains and oils using the entourage effect. When studied by themselves, the findings suggested many of these terpenes boast multiple health benefits (4).

    Here’s a list of some of the most common health benefits and interactions:

    • Alpha-pinene gives Cannabis sativa strains the faint aroma of a pine forest. Studies suggest low-exposure levels of alpha-pinene possess anti-inflammatory properties, antimicrobial properties, antiulcerogenic and gastroprotective properties, and may counteract short-term memory deficits induced by THC intoxication (1) (5). Alpha-pinene may have anti-inflammatory effects when acting synergistically with CBD (6) and act as a bronchodilator synergistically with THC (7).
    • D-Limonene, a terp commonly found in lemons and oranges, has shown promise as a potential immunostimulant (8) in synergy with CBD.
    • Beta-myrcene, a terpene commonly found in hops, acts as an anti-inflammatory (10) in addition to showing analgesic effects (11) in synergy with CBD.
    • Linalool, a terpene found in lavender, may have potential anesthetic properties (12) and inhaled sedative properties (13) in synergy with THC. Plus, it synergistically enhanced the antimicrobial activity of specific essential oils when added to them (14).
    • Beta-Caryophyllene, a terpene responsible for the distinctive taste of black pepper, is another interesting terpene that may improve cannabis through the entourage effect. Beta-caryophyllene may be useful for its gastroprotective effects (15) in synergy with THC, in addition to its general anti-inflammatory effects (16).
    • Caryophyllene-Oxide, a terpene found in lemon balm plants, shows promise as an anticoagulant (17) in concert with THC.
    • Nerolidol, a terpene encountered naturally in oranges, may have sedative properties when working in tandem with THC (18).
    • Phytol, a terpene found in green tea, may act chemically on the human, in synergy with nonpsychoactive cannabinoid CBG (19).
    • Camphor, found in lavender and rosemary oil, has antibacterial, antifungal, insecticidal, anti-neuralgic, cardiac stimulatory, immune stimulatory, antitussive, anti-inflammatory, anti-senescent skin rejuvenating. It may aid in the cannabis industry development of healing cannabis-based balms and salves, as well as help relieve pain and inflammation from muscle aches or the common cold (19).
    • Geraniol, a terpene found in geranium and rose oil, is another terpene that has shown promising anti-inflammatory (20) and antioxidant (21)

    Preliminary research on these terpenes and more shows there is great therapeutic potential within these natural compounds (4). As research evolves, researchers will continue to unlock new ways in which we can use the entourage effect to produce new products tailored to individuals with specific therapeutic needs.

    Conclusion: Start Experimenting with the Entourage Effect

    conclusion entourage effect experiment beakers abstraxtech

    Achieving a better understanding of the entourage effect may lead the cannabis industry to develop new cannabis strains with specific terpene profiles, and may result in strains and products designed to treat “pain, inflammation, depression, anxiety, addiction, fungal and bacterial infections” (1).

    The discoverer of THC, Raphael Mechoulam, said that the therapeutic potential of the different cannabinoids contained inside various cannabis plants is a “neglected pharmacological treasure trove (2).”

    While this is true, Dr. Ethan Russo acknowledges the recently discovered importance of terpenes in his comprehensive review in the British Journal of Pharmacology titled, “Taming THC: potential cannabis synergy and phytocannabinoid-terpenoid entourage effects” (1). In the review, Russo states, “... [terpenes] display unique therapeutic effects that may contribute meaningfully to the entourage effects of cannabis-based medicinal extracts” (1), pointing at terps’ role in influencing the entourage effect.

    Terpenes are clearly the next untapped treasure trove inside a range of already-familiar plants. Luckily, Abstrax is here to help you crack the code and crush the competition by experimenting and formulating your own entourage effects.

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