Let’s talk about marketing your products for a moment. As an entrepreneur, you’re likely familiar with the 80/20 rule -- which states that 80% of your time should be spent on marketing. We have a little secret for you -- your infused products already contain one of the most marketable compounds on earth.
We’re talking about terpenes.
What are terpenes?
Terpenes are distinct molecules, each with their own aroma and taste. If you already use terpene extracts in your products, then your customers are already experiencing the terpene profile that sets your products apart. Why not capitalize on this in your marketing?
The shift in the public’s mindset surrounding certain compounds and their benefits over the past decade can be traced to a number of factors. But terpenes and the other factors with positive health benefits have played an unquestionable role in getting people onboard.
It all comes down to diversity. Because of the diverse collection of extractable terpenes available, each product you push to market can be targeted towards a different niche audience.
Terpenes also give you the ability to promote a wide range of benefits to your customer. You can push the anti-inflammatory and antibacterial aid of myrcene, humulene, and alpha-pinene. Or how Linalool can be used to fight depression and anxiety.
Terpenes allow you to offer the perk of a good night’s sleep
In 2016, Consumer Reports published an article citing a major sleep study. The study, which included over 4,000 US adults, had one striking conclusion: an estimated 68% of Americans struggle to fall asleep at least one per week. That adds up to more than 168 million people around the country -- by no means an isolated chunk of the population.
Now, not all of those people are on an avid hunt for a sleep aid. But you can still use this statistic to your advantage. One of the most marketable aspects of terpene-infused products is their ability to help users get a good night’s sleep. Myrcene and Terpinolene are the big players in this regard. When taken in the evening, they can help to ease a patient’s mind and work towards the level of calming sedation needed for a solid bout of rest.
Infusing your products with α-Pinene, α-Terpineol, Phytol, or Limonene can have a similar effect. Various terpenes serve as muscle relaxation agents, and in some cases can even help a person fall asleep faster.
And allow your customers to conjure their favorite memories
Let’s try a quick experiement. Think of your favorite holiday, whether nowadays or back during your childhood. Note what first comes to mind as you relive the experiences that make it so special -- the smiles of your kids as they rush towards the Christmas tree, perhaps, or the emotional trigger of watching fireworks on the Fourth of July.
Odds are high that part of your memory of this holiday involves the smells associated with it. There’s nothing quite like the aromas of Thanksgiving dinner or of a freshly cut Christmas Tree standing in the living room.
Smells are recognized and remembered by the same part of the brain which houses strong emotions. The amygdala, as it's known (don’t worry, we won’t ask you to pronounce or spell this), is triggered by the Christmas-like piney smell of pinene and the citrusy aroma of limonene in the same way.
The terpene profiles of your extract products allows you to activate those emotions. And, marketing that product because of its terpene profile helps your customer remember why they so much enjoyed using it.
When it comes to marketing, there’s nothing better than positive association!
Terpenes also draw the focus away from stigmatized compounds
Now matter how popular certain products may be, there will always be a segment of the population that refuses to try them strictly because of long-standing negative connotations.
Marketing to this crowd is tricky. Fortunately, we have terpenes on our side. Terpenes are found in a wide variety of plants (and even some insects), including ones that have long been ubiquitous in mainstream society -- pine trees and plants which produce citrus fruits, for example.
Because of this, marketing a terpene-infused product doesn’t have to be associated with their negative connotations. Abstrax uses a botanical terpene extraction process which is entirely based on harvesting the product from entirely legal plants such as cloves, citrus, lavender, and even pine needles.
This allows our customers to rest assured that your products are infused with a high-quality terpene extract that can appeal to a wide and diverse audience.