0 Products

cart is empty


Abstrax launches hops division, announces new vice president of sales and marketing

Abstrax, an industry leader in research, production and marketing of botanically derived terpenes, has officially announced its Hops Division with a focus on elevating beer and beyond beer products to the next level. The expansion includes the addition of Jim Ringo — who previously led sales and marketing for one of the largest global hop suppliers — as vice president, sales and marketing for Abstrax Hops.  

“By launching the Hops Division, we’re continuing to invest in state-of-the-art technologies to drive value and innovation,” said Max Koby, Abstrax cofounder and chief executive officer. “Plus, the addition of Jim Ringo gives us the strategic leadership we need to disrupt an industry that isn’t currently up to speed with the latest extraction combined with 3D analytical technologies and their transformative power.”

Abstrax is applying its knowledge, technology and resources to help brewers gain competitive edge and relevance in an environment where the consumption of mainstream and craft beer is declining due to the increasing popularity of beyond beer and spirits based ready to drink products. Abstrax initially entered the beer and beyond beer industries with its Delta Hop Profiles, with the goal of delivering botanically derived natural hop flavors reproduced from popular hop varieties grown around the world.   

This is all being accomplished in Abstrax’s state-of-the-art laboratory, where fresh and kilned hops are tested and 2D/3D modeling of target hop profiles is undertaken. Abstrax created an industry leading sensory quantification software application known as Terplytics to create a living record of each varietal called a 3D Metabolity Fingerprint. Once input materials are selected, extracted and refined, it’s possible to standardize the botanical terpenes required for a formulation via molecular distillation and emulsion technology.

“Thanks to Abstrax’s innovative technology, now it’s possible for brewers to literally obtain the exact hop flavor they want from a specific hop sample and reproduce it with accuracy, economically and on a consistent as needed basis,” said Ringo. “This has never existed in hops because the industry standard of hops grown on farms are subject to annual variations from weather, disease and supply imbalances.   Brewers can replace a majority of their hop pellets with Delta Hop Profiles and gain an immediate 30 to 50 percent cost reduction plus up to 30 percent increase in beer yield versus using standard hop pellets.”  

In addition to the Delta Hop Profiles, the Abstrax Hop Division portfolio also includes:

  1. BrewGas — a portfolio of cannabis inspired cultivars and TTB approved “dank” natural flavors. 
  2. AI Terp Effects — a portfolio of TTB approved mood enhancing functional terpene blend. 

For more information on Abstrax Hops and its brewing solutions portfolio go to or e-mail questions or inquiries to

See other TERPENES news

Abstrax and Seed Talent Partner for First of Its Kind Advanced Terpene Education and Exclusive Terpene Science Courses

Terpene flavor and aroma education courses will empower retailers to unlock new levels of sales expertise and knowledge in the...

read article

Abstrax Revolutionizes Cannabis Aroma Science with the Discovery of Tropicannasulfur Compounds (TCSCs)

Abstrax unveils the elusive chemical magic behind favorite citrus and tropical cannabis scents, reshaping the industry's understanding of aroma in...

read article

Abstrax and Western Washington University Unveil Groundbreaking Research Paper on CBD and Terpene Blends for Autism Spectrum Disorder

Researchers anticipate findings will ignite further investigations and establish a pathway toward more effective treatments for individuals on the autism...

read article

Abstrax and AVD Advance Inhalation Safety for the Cannabis Industry

Abstrax partners with AVD and McKinney Regulatory Science Advisors to launch a state-of-the-art toxicology program that addresses data gaps and...

read article

Abstrax Unveils the Intriguing Chemistry Behind Savory Cannabis Aromas

Revelatory white paper shows surprising link between cannabis aromas and a compound also found in nature's palette: a foul-smelling element...

read article

Abstrax Discovers New Exotic Flavor Compounds and Cannabis’ Hidden Flavor Spectrum: Beyond Terpenes to a World of Sweet Savory Citrus and Fruity Flavorants

Redefining the aromatic landscape: Abstrax's pioneering research in collaboration with industry leader 710 Labs reveals untapped dimensions of cannabis essence...

read article

Abstrax and Weedmaps Partner to Pioneer a New Era of Cannabis Research and Science

Weedmaps to produce educational content series based on Abstrax’s game-changing discoveries and products TUSTIN, Calif. -- Abstrax, the leader in...

read article

Abstrax Partners with Leading Hemp Supplier Terplandia to Provide the Highest Quality Natural Hemp Terpenes to the Market

The strategic partnership sets the stage for continued innovation and development of terpene and flavor-focused hemp genetics while empowering customers...

read article

ABSTRAX Releases White Paper That Details Its Role in Keeping Butane Hash Oil (BHO) Extraction Legal in Canada

ABSTRAX leverages extensive research to convince legislators to maintain hydrocarbon extraction in the legal cannabis landscape to improve safety measures...

read article