Abstrax Launches Hops Division to Supply Innovative, TTB-Approved Natural Hop Flavors, 100% Hop Derived and Cannabis Inspired Dank Flavors to Global Beer and Beyond Beer

ABSTRAX officially announces its Hops Division with a focus on elevating beer and beyond beer products to the next level. Jim Ringo hired as VP Sales and Marketing for ABSTRAX Hops.

ABSTRAX, an industry leader in research, production and marketing of botanically derived terpenes has officially announced its Hops Division with a focus on elevating beer and beyond beer products to the next level. The expansion includes the addition of Jim Ringo - who previously led sales and marketing for one of the largest global hop suppliers - as Vice President, Sales and Marketing for Abstrax Hops.

By launching the Hops Division, we’re continuing to invest in state-of-the-art technologies to drive value and innovation,” says Max Koby, ABSTRAX Co-Founder and Chief Executive Officer. “Plus, the addition of Jim Ringo gives us the strategic leadership we need to disrupt an industry that isn’t currently up to speed with the latest extraction combined with 3D analytical technologies and their transformative power.”

ABSTRAX is applying its knowledge, technology and resources to help brewers gain competitive edge and relevance in an environment where the consumption of mainstream and craft beer is declining due to the increasing popularity of beyond beer and spirits based ready to drink products.

ABSTRAX initially entered the beer and beyond beer industries with its Omni Hop Profiles, with the goal of delivering botanically derived natural hop flavors reproduced from popular hop varieties grown around the world.

This is all being accomplished in ABSTRAX’s state-of-the-art laboratory, where fresh and kilned hops are tested and 2D/3D modeling of target hop profiles is undertaken. ABSTRAX created an industry leading sensory quantification software application known as Terplytics™ to create a living record of each varietal called a 3D Metabolity Fingerprint™. Once input materials are selected, extracted, and refined, it’s possible to standardize the botanical terpenes required for a formulation via molecular distillation and emulsion technology.

“Thanks to ABSTRAX’s innovative technology, now it’s possible for brewers to literally obtain the exact hop flavor they want from a specific hop sample and reproduce it with accuracy, economically and on a consistent as needed basis,” says Jim Ringo. “This has never existed in hops because the industry standard of hops grown on farms are subject to annual variations from weather, disease and supply imbalances. Brewers can replace a majority of their hop pellets with Delta Hop Profiles and gain an immediate 30-50% cost reduction plus up to 30 percent increase in beer yield versus using standard hop pellets.”

In addition to the Omni Hop Profiles, the ABSTRAX Hop Division portfolio also includes:

• BrewGas(™) - a portfolio of cannabis inspired cultivars and TTB approved “dank” natural flavors.
• AI Terp Effects(™) - a portfolio of TTB approved mood enhancing functional terpene blend.

At this year’s Craft Brewer’s Conference (CBC) in Nashville, TN (May 7-10), ABSTRAX will introduce its newest product, Quantum Series(™), a 100% hop derived extract for whirlpool addition and an aroma product for dry hop replacement. Both products are extracted from a proprietary ABSTRAX technology developed to maximize flavor recovery from aroma hops.

Also at this event, ABSTRAX and ROY FARMS are jointly hosting a hospitality lounge in front of section C of the convention center where six leading craft brewers will feature their beers made with ABSTRAX products including Humble Sea Brewing Company of Santa Cruz CA.; Highland Park Brewery of Los Angeles, CA; Parish Brewing Company of Broussard, LA; MTNs Walking of Bozeman, MT; Imprint Beer Co of Hatfield, PA;, and Fair State Brewing Cooperative of Minneapolis, MN.

Separately, Lagunitas Brewing Company of Petaluma, CA will release at their brewery taproom location and several bars in the Nashville area a special collaboration beer, Live Resin Ale, which utilized Quantum Series hop extracts.

For more information on ABSTRAX Hops and its brewing solutions portfolio go to http://www.abstraxhops.com or e-mail questions or inquiries to hello@abstraxhops.com

About ABSTRAX
Leveraging its proven background in cannabis and hops research, ABSTRAX is the leader in the research, development, and production of botanically-derived cannabis and hop-inspired terpenes that create unforgettable and consistent sensorial experiences. Headquartered in California, the company owns and operates a state-of-the-art type 7 licensed research and manufacturing laboratories where its award-winning product developers and scientists leverage the most advanced strain and hop analysis technology to extract and study aroma compounds via three-dimensional analysis, allowing for each and every compound within a plant to be named and studied. The company has partnered with many of the best cultivators and brewers to study their cannabis and hops profiles and create the world's most advanced terpene formulations. As a result of its efforts, ABSTRAX offers the largest terpene catalog of the most popular strains - botanically-derived terpene blends and isolates native to cannabis. These ingredients, also known as functional flavors and aromas, are used in vapes, concentrates, edibles, beer, essential oils, fragrances, cosmetics, topicals, tinctures, alcohol, food and beverage, personal care, and more. The company works with internationally recognized brands and provides unparalleled cannabis research, innovation, and custom formulations to create products that engage and thrill consumers. ABSTRAX also devotes significant resources to developing the highest terpene standards and best practices in the industry. The company has developed a robust quality management system including Gas Chromatography analysis and molecular distillation of natural ingredients to achieve the highest purity standards. Investigating and ensuring that ingredients used in its own products, and products within its industry, are safe for consumption. The terpene industry is a rapidly growing segment of the global flavor and fragrance market, which is expected to grow to $35 billion by 2024. This market segment includes the cannabis, CBD, skincare, cosmetics, health and wellness, food and beverage industries. For more information, visit AbstraxTech.com.

Media Contact:    
Stacey Kaszton Jones
La Voz Marketing
213.925.8177 (direct)
Stacey@LaVozMarketing.com