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Lifting Lucy and Abstrax Join Forces to Support Women of Color

Las Vegas, NV - April 4, 2023 - Lifting Lucy, a nonprofit organization that supports Black Indigenous and all Women of Color in the brewing industry and ABSTRAX have joined forces to assist women from underrepresented communities in attending the Craft Brewers Conference 2023 (CBC 2023).  ABSTRAX is a leading technology company that specializes in innovative solutions for the food and beverage industry.  Both companies are aligned in their desire to address the underrepresentation and lack of investment faced by women of color in the brewing industry. 

Through this innovative partnership, the inaugural "House of Lucy" initiative will offer lodging for up to nine women of color during CBC 2023. This year, the largest craft brewers conference in the United States will be held in Nashville, Tennessee. “House of Lucy” will have an economic impact of over $8,000 and address the issue of accommodation expenses, which is a common barrier to entry for Black, Indigenous, and other Women of Color (BIWoC) at cornerstone events in the brewing community.

"We're thrilled to collaborate with ABSTRAX to increase BIWoC attendance at one of brewing industry’s most impactful events," said Ashlie Randolph, Lifting Lucy co-founder. "This partnership will directly improve their access to networking opportunities, mentorship, and resources during CBC 2023." 

The long-term aim of the partnership between Lifting Lucy and ABSTRAX is to provide resources and networking opportunities for women of color in the brewing industry. 

"By supporting Lifting Lucy, we hope more women of color will be able to expand their expertise and positively impact the food and beverage industries”, says Ross Hunsinger, Director of Food and Beverage Innovation at ABSTRAX.  “We are committed to creating equal access to opportunities for individuals that have a passion for this important industry.”  

“Women of color currently hold less than 1% ownership in the brewing industry,” says Tranice Watts, Co-Founder of Lifting Lucy.  “This partnership is an important step towards achieving equity for BIWoC.”

About Lifting Lucy

Lifting Lucy (LL) is a tax-exempt non-profit committed to supporting women of color by providing travel grants, scholarships, and professional development opportunities within the brewing community. Lifting Lucy's headquarters are in Nevada, with a satellite office located in Maryland. Contributions from community and industry partners have a significant impact by filling gaps in access to these opportunities. LL has proudly witnessed the significant growth locally and globally stemming from consultations with various organizations, including the brewing industry, tourism departments and local economic development councils, thanks to funding support from generous donors.

About ABSTRAX Tech

ABSTRAX is the leader in the research, development, and production of botanically-derived and cannabis-inspired terpenes that create unforgettable sensorial experiences in the food, beverage and many other industries. Headquartered in California, the company owns and operates a state-of-the-art type 7 licensed research and manufacturing lab where its award-winning product developers and scientists leverage the most advanced strain analysis technology to extract, study and create aroma and flavor compounds that are used by leading food and beverage companies.

For more information about Lifting Lucy and ABSTRAX partnership, please contact:


Ashlie Randolph

Co-founder, Lifting Lucy


Liz Holcomb

Event Manager, ABSTRAX 

Liz Holcomb

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