Abstrax Tech Launches Full Line of “Functional Flavors” for Food and Beverage Brands Seeking Powerful Terpenes for Positive Mind/Body Effects

Company Takes Lead in Terpene Research and Development as Market Begins to Explode

IRVINE, CA – November 11, 2019 – Abstrax Tech, a leader in the study and production of botanical and cannabis-derived terpenes, announces its full line of “Functional Flavors”. This introduction comes as a growing number of food and beverage brands seek powerful, all-natural flavoring agents that both enhance the taste and fragrance of their products — and as science is beginning to reveal — may have a remarkable impact on the consumer’s moods and senses.

With the flavor and fragrance market expected to grow to $35 Billion by 2024, Abstrax Tech now offers the largest catalogue of award-winning, botanically-derived terpene flavor blends in the industry. “We’ve developed more than 200 complex terpene profiles — giving our customers many intriguing flavor options,” says Max Koby, Founding Partner and Chief Executive Officer of Abstrax Tech.

Abstrax Tech’s “Functional Flavors”, which are presented in the form of both water-soluble and oil-soluble botanical blends, have arisen out of the company’s understanding of cannabis science and the power of botanically-derived flavor and aroma compounds (terpenes) for more complex flavor blends and aroma profiles.

“This science offers so much more than traditional flavoring technologies, which are often partially or completely synthetic in composition,” says Koby. “Instead, we strive to harness the power of nature,'' says Koby. “We leverage purified, food-grade terpenes derived from some of the most powerful plants on earth including orange, lemon, basil, lavender, and chamomile. Not only do our blends make for delicious aromas and flavors, they’ve been proven to directly (and indirectly) affect the mind and body in positive ways.”

For example, Abstrax Tech’s Aromatic Terpene Flavor blends have been connected to:

• increased energy levels (Limonene)
• focus (Beta-Pinene and Alpha-Pinene)
• uplifting (Beta-Caryophyllene)
• calmness (Linalool)

These effects and more have been demonstrated in peer-reviewed literature and in complex strain profiles reproduced in Abstrax Tech’s laboratory-driven research. As a result, Abstrax Tech has officially identified over 200 terpene compounds in cannabis. 

One of Abstrax Tech’s newest product offerings is Water-Soluble Blends packaged in a “Keg Kit” for beer brands seeking to elevate their market presence. The kit gives brewers the ability to perform their own product development, while considering both beer flavoring and the mind/body effects delivered by each terpene blend added to their brew.

“This new concept gives brands the opportunity to gain a better understanding of how botanically-derived terpenes can make their beers taste amazing, while positively impacting their customers’ moods and states of mind,” says Koby. 

According to Koby, Abstrax Tech’s introduction of the “Keg Kit” for beer brands is just the beginning of the company’s plans to work with established and emerging brands in the food and beverage industry.  “Our goal is to help our customers harness the power of terpenes. We’re at the beginning of a revolution, and we’re committed to working with brands one-on-one to educate them on how it all works and why it’s important for the future.”

Abstrax Tech is currently exhibiting at Flavorcon from November 11-12, where the company is featuring its Water-Soluble Blends via the "Keg Kit". Attendees will be invited to experience an official “Terp Tasting” where a Terptender™ will be serving Terp Water and Terp Beer, along with TerpBears (flavored gummy bears) and Terp Bar-nuts. 

About Abstrax Tech 

Abstrax Tech is a California-based company that leads the study of botanical and cannabis-derived functional flavors and fragrances (also known as terpenes). As the leading innovator in the terpene industry - an explosive segment of the global flavor and fragrance world that is expected to grow to $35 billion by 2024 - for the food and beverage, skincare, cosmetics and cannabis industries, it offers the largest catalogue of award-winning, botanically-derived terpene flavor and fragrance blends in the industry.  Abstrax Tech is second to none with its commitment to innovation and purity, state-of-the-art labs, unparalleled customer service, and dedication to offering new (and potentially world-changing) terpene compounds. Its $3 million R&D lab facility leverages proprietary equipment specifically designed to study aroma compounds and to develop product formulations via three-dimensional analysis of strain profiles. The company works with internationally recognized brands and product developers to create functional flavor and fragrance blends - or custom terpene formulations - for use in food, energy drinks, coffee, alcohol, concentrates, skincare topicals, tinctures, and more.  For more information, visit AbstraxTech.com.

Media Contact:

Stacey Kaszton Jones
La Voz Marketing
213.925.8177 (direct)
Stacey@LaVozMarketing.com