Green Wednesday Checklist for Cannabis Brands

Move over Black Friday! Use our Checklist for Cannabis Brands to sell more and attract new customers on Green Wednesday.

Green Wednesday is an unofficial cannabis retail holiday that takes place the day before Thanksgiving. While Black Friday gets a lot of the hype, more and more cannabis consumers are flocking to dispensaries to stock up BEFORE the long weekend of family, feasting, football, and any other festive holiday shenanigans. 

It’s so lucrative that the only cannabis holiday that tends to surpass it in terms of gross sales is 420. However, every Green Wednesday for the past few years has had bigger sales numbers than the last, meaning this could be the year it takes the top spot!

So, is your brand ready for Green Wednesday?

All that extra traffic creates opportunities for additional revenue, brand exposure, and even new customers! The best way to make that happen is to have a plan. 

Use our Checklist for Cannabis Brands to optimize product offerings, increase sales, and attract new customers on Green Wednesday!

Want in-demand, new, or classic strains for Green Wednesday products? Shop our Native Series profiles for true-to-type botanically derived cannabis profiles.

1. Expand Cannabis Product Offerings for Green Wednesday

If your portfolio only contains one or two formats, Green Wednesday is the perfect time to expand your offerings. Whether these will be LTOs or permanent items in your portfolio, new formats can encourage larger sales from current customers while also attracting new customers. 

For example, it may benefit a vape brand to identify top-performing flavors and formulate a gummy or hard candy with that same flavor. A best-seller is a valuable signal from your customers that shouldn’t be ignored, and this scenario allows current customers to discreetly enjoy their favorite flavor while also attracting NEW customers who might only be interested in edibles.

Plus, it’s important to remember that Green Wednesday shoppers aren’t just purchasing cannabis products for themselves. Some of these purchases are gifts, intended to be shared at social events, or they’re an excuse to try a new consumption method at a discounted price. 

Bottom line, the increased traffic on Green Wednesday combined with the celebratory nature of these purchases makes this an ideal time to launch new product formats!

Edibles are HUGE and the category is still growing. Offer the BEST-tasting gummies on Green Wednesday with flavors from our Gellies collection designed with Cloudburst Series technology.

2. Build Hype & Attract New Customers With LTOs and Seasonal Flavors

Whether you lean into seasonal fall favorites or want to test a limited edition flavor before ramping up production, Green Wednesday is ideal for this. These products generate excitement for shoppers who crave novelty and/or seasonal flavors and experiences.

Plus, there are so many seasonal avenues to explore with the flavor and aroma of your products! It’s all about crafting flavor fusions that capture seasonal memories, vibes, and traditions. 

Just imagine. Cinnamon rolls fresh out of the oven, steaming mugs of spiced apple cider, sweet s’mores, a slice of pumpkin pie, and so much more! Whether it’s a vape, edible, or an infused pre-roll, brands can infuse limited-time flavors into current products or brand new offerings.

3. Infuse Green Wednesday Products With Trending Flavors and Aromas

Sometimes the simplest answer is the best one, and infusing products with flavors and aromas that are already trending is a pretty damn good strategy. Some of the most impactful trends involve fruit fusions, confections, nostalgia with a twist, and globally-inspired flavors. 

Fruit fusions not only offer consumers dynamic flavor experiences, but they can also attract shoppers interested in wellness and global escapism. For example, a product infused with Golden Yuzu and Sky High Acai can create associations with exotic locations and/or with the vitamins and minerals present in those fruits. 

Confections include bakery or dessert-inspired flavors. Bonus points if you can put a seasonal twist on them! Think Gingerbread Wonderland or Spiced Carrot Cake. Nostalgic flavors, from old-school candies to iconic beverages, evoke specific memories for consumers. Giving them a unique twist makes them stand out even more, and the “dirty soda” trend is the perfect example. 

CBS News describes this as “a mixed drink that combines your favorite soft drink with add-ins like cream or coffee creamer and flavored syrups and sweeteners.”¹ There are a vast number of recipes across social media, and the customization options create unlimited flavor avenues for brands. Put your own spin on Baja Smash, add a twist to Fizzy Cherry Cola, or add something unexpected to Orange Cream Soda.

4. Appeal to Cannabis-Savvy Shoppers With In-Demand Strains

MJ Biz Daily explained that, similar to how beer drinkers have evolved beyond ABV to appreciate the full complexity of beer tastes and smells, cannabis consumers “...are beginning to look beyond THC levels to explore the full spectrum of aromas, effects and therapeutic benefits.”² 

So, what do cannabis-savvy shoppers want? Consumers are increasingly interested in cannabis profiles that are candy-forward and/or ultra dank and gassy. Infusing products with best-selling strains that deliver these aromas is a great way to appeal to these shoppers on Green Wednesday! 

• If your customers love the traditional diesel of OG Gas, reach for King Louie XIII or Dynasty OG.
• Want that perfect combo of fuel and citrus? Infuse products with Tangie Gas profiles like Orange Apricot or Leafly’s 2024 Strain of the Year Super Boof (Psst! Stay tuned for the definitive Tangie Gas profile dropping soon!).
• For layers of fruity sweetness over a foundation of fuel, use Candy Gas profiles like Unicorn Poop, Pinata Guts, or Sherbinski’s Bacio Gelato!
• Shoppers looking for intense savory notes with dank gasoline will enjoy Chem Gas profiles like GMO.

Brands can even put their own spin on popular cultivars to create something consumers won’t be able to get anywhere else. We’re imagining a CRANBerry Runtz (Cranberry Cheer + Berry RNTZ) or even a Chocolate Ice Cream Cake (Molten Chocolate Cake + Ice Cream Cake).

Give your customers the most authentic version of iconic cannabis cultivars on Green Wednesday with Signature Series profiles. Made in collaboration with the original cultivators, these profiles aren't just great, they're perfect.

5. Partner with Dispensaries For Seamless Green Wednesday Sales

If all that Green Wednesday traffic is happening at dispensaries, then it’s vital for brands to work WITH dispensaries to make it a successful day for both parties.

Dispensaries, and specifically budtenders, are the ones who put products into the hands of consumers. They also answer endless questions and tell your brand story to shoppers who can then become raving fans. Dispensaries can only do that, however, if they have the right information about your brand and your products.

Are you expanding into new formats or offering a limited-edition flavor for Green Wednesday? Tell dispensaries about it! Green Wednesday happens once a year, and dispensaries with the right information will have an easier time selling your products. Bottom line? Give dispensaries the information they need to transform budtenders into advocates for your brand.

That might mean giving dispensaries sell sheets, comprehensive product information, in-person training, or even online educational opportunities. This helps them prepare inventory, train budtenders, develop displays and marketing materials, and more.

Abstrax Tech | There’s Still Time to Prep Products for Green Wednesday

Expanding your portfolio to include gummies? Vapes and/or infused pre-rolls? With our expert formulation assistance, innovative Gellies collection, and our high-intensity Cloudburst Technology, we’ll help you formulate products that build hype and sell MORE on Green Wednesday.

Schedule a free consultation with our formulation experts and let's get your products ready for Green Wednesday ASAP.

1. Moniuszko, S. (2024, October 9). What is a “dirty soda”? the latest drink trend and its health impact, explained. CBS News. https://www.cbsnews.com/news/dirty-soda-drink-trend-health/

2. Boldrini, L., & O’Ferrell, C. (2025, April 2). As Cannabis Consumer Tastes Evolve, Industry Must Look Past Potency. MJBizDaily. https://mjbizdaily.com/cannabis-consumers-seek-more-than-thc-potency/